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Alux Travel Alux Travel

Branding Strategy
Marketing Strategy
Strategic Renewal
Business Transformation
Business Coaching

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Honorable Mention

Amidst the travel disruptions caused by the pandemic, Alux Travel, a distinguished travel agency, engaged Nikimac for a critical rebranding effort. We strategically repositioned Alux within the luxury travel segment, promoting travel as not just a leisure activity but a profound expression of living to the fullest. We overhauled Alux's visual identity and introduced the compelling new tagline, "Travel to Live, Live to Travel." Additionally, we developed premium travel packages that aligned with this refreshed perspective. This rebranding was a resounding success, leading to a surge in customer engagement and an uptick in bookings, showcasing the resilience and adaptability of businesses in overcoming global adversities.